Study Question

Rugby is a fast-paced and exciting sport that has a long history and tradition in several countries. For the sport to market itself to an international audience, it needs to focus on several key factors. Firstly, rugby needs to create a strong brand image by promoting the game’s unique values such as teamwork, respect, and sportsmanship. Secondly, the sport needs to invest in media coverage and promotion through various platforms such as social media, television, and online streaming services. Thirdly, rugby should host international events and tournaments to increase the sport’s exposure, attracting fans and athletes from different parts of the world.

In addition to these factors, rugby should also focus on creating an inclusive environment that welcomes and promotes diversity. This is particularly important for women’s rugby, which is still relatively new and undiscovered in many parts of the world. Women’s rugby could be successful in markets where there is already a strong interest in rugby, such as Europe, Australia, and New Zealand. However, there is also potential for growth in emerging markets, such as Asia, Africa, and South America, where the sport is still in its early stages but has been growing in popularity in recent years.

Moreover, the recent inclusion of women’s rugby in the Olympics has helped to raise the sport’s profile and attract new fans and players. This has led to increased investment and support from governing bodies and sponsors, which will likely contribute to the growth of women’s rugby in the future.

Reference:

International Rugby Board (IRB). (2015). Strategic Plan 2016-2020. Retrieved from https://www.world.rugby/strategic-plans/irb/IRB_strategic_plan_2016_2020_EN.pdf