Marketing
I need these question answered
This is to be completed individually and will represent your grade for Exam 1. All questions must be answered in paragraph format and indicate the number of the question to the corresponding answer.
1. Please select a small business that has a facebook page. Identify the business and provide a link for the page. You may use a business you work for or even a company you own. (A small business is defined as a business with less than 100 employees.) Briefly discuss what type of business this is.
2. What do you think is the primary goal of the FB for the business and why?
3. Who is the target market for this social media marketing page? How did you determine this was the target market?
4. Does this company have additional social media platforms? If so which? Please list links for them. In your opinion, which platform is utilized the most effectively by this company and why?
5. List 2 ways in which this company utilizes social media marketing effectively? Based on theory learned, why did you select these 2?
6. Provide 3 improvements for this company with regards to their social media. Your answer needs to be based on theory. For example, incorporating microblogs, the use of online discussions, photo sharing and video marketing would be considered social media marketing theory.