A critique of a current health promotion leaflet


One element of this readability is how easy the material is to understand, and to measure this the SMOG readability tool was developed (McLaughlin 1969), a tool used to calculate the comprehensibility of written material based on the number of words of three or more syllables contained within the text. The SMOG readability tool is often used to assess the quality of written healthcare information (Sand-Jecklin 2007). Using the SMOG readability tool, both manually and via McLaughlin’s online SMOG calculator (McLaughlin and Trottier 2009) it was possible to calculate an approximate reading age for the leaflet which indicates ‘some high school’ reading level (McLaughlin 1969b).

Although the SMOG tool is generally accepted to be a reliable and simple way to calculate the readability of health education literature, the strict criteria may result in higher reading grade scores (Sand-Jecklin 2007b) for example in the leaflet where a key word of three syllables ‘Hepatitis’ is repeated, therefore this leaflet may be judged to be closer to the Hoffmann and Worrall (2004f) advocated reading age than the SMOG tool indicates.

A possible criticism of the leaflet according to the recommendations put forward by Hoffmann and Worrall (2004g) is the use of judgmental language such as ‘Don’t start injecting drugs’ which may appear patronising to the reader (NHS 2006c).

The voice of the leaflet however enhances the leaflet’s readability using an active, conversational style, which will both lower the reading level of the material and engage the reader (Godsell and Scarborough 2006b). The leaflet aims to target high risk groups, however a growing number of hepatitis C cases are emerging from amongst the South Asian immigrant population which poses ethical considerations on the accessibility of hepatitis C awareness information (Panou 2009c) such as whether this leaflet is available in appropriate languages.

This leaflet is available to print for display in multilingual formats (DOH 2009) however whether the leaflet is available in a clinical area is dependant on healthcare staff printing and promoting an appropriately translated version which was not evident at the source of this leaflet.

This is important to note as Health messages can be easily missed due to language barriers, and therefore health information is recommended to be available in several languages (Smith 2006). In conclusion the leaflet is appropriately placed, eye catching and appears to have an adequate readability level and current evidence based content. The leaflet does however appear to have some design flaws which may affect its impact on a target audience including poor use of illustration, font size and limited availability in formats aimed towards increasingly high risk minority ethnic groups. Further discussion in this assignment would have been welcomed by the author, though limited by the specified word count.

Subsequently while researching health education leaflet design, the author perceived a significant gap in current research, specifically in terms of impact of text layout and engagement of the reader in written health education information and therefore would recommend or aim to undertake further research in this area. In terms of practice the author would suggest that awareness of simple readability tests, guidelines and the impact of appropriate graphics would inform the nurse in selecting written health education material which are appropriate for individual service users. Appendix 1: Leaflet: Hepatitis C: Get tested,Get treated. Reference List Boyce,T. (2009) Encouraging changes in health behavior. Practice Nursing, 20( 2), 77-82 Caress,A,L (2003) Giving information to patients. Nursing standard 17(43) , 47-54 Demir,F.(2008)

The quality and suitability of written educational materials for Patients. Journal of clinical nursing. 17, 259-265 Hill-Briggs, F. and Smith A,S. (2008) Evaluation of Diabetes and Cardiovascular Disease Print Patient Education Materials for Use With Low-Health Literate Populations. Diabetes Care, 31(4), 667-71. Houts,P,S. Doak C,C. Doak L,G, Loscalz M,J. (2006) The role of pictures in improving health communication: A review of research on attention, comprehension, recall, and adherence. Patient Education and Counseling 61, 173-190 Hoffmann,T. Worral, L. (2004) Designing effective written health education materials: considerations for health professionals. Disability and Rehabilitation. 26(19), 1166-1173.

Godsell M, Scarborough K (2006) Improving communication for people with learning disabilities. Nursing Standard. 20(30), 58-65 Griffith,J. McKenna,K. tooth,L. (2003) Written health education materials:making them more effective. Australian Occupational Therapy Journal 50, 170-177 McLaughlin H,G. (1969) SMOG Grading – A New Readability Formula, Journal of Reading. 639-645. McLaughlin. H,G. (1974) Temptations of the flesch. Instructional Science 367-384 Panou,m. and Catt,J. (2009) raising awareness of hepatitis C infection. |Primary Health Care 19 (4) , 16-20 Sand-Jecklin,K. (2007) The Impact of Medical Terminology on readability of patient education materials. Journal of Community Health Nursing, 24(2), 119-129.

Smith S (2006) Cross-cultural information leaflets. Nursing Standard. 21(4), 39-41 UK Department of Health (2008) High Quality Care For All. NHS Next Stage Review Final Report by Lord Darzi. UK Department of Health (2009) Publication Hepatitis C, are you at risk? NHS (2006) Toolkit for Producing patient information. NHS (2009)

Hepatitis C. Get tested, get treated: Available from http://www. nhs. uk/hepatitisc/Pages/default. aspx accessed on 18/06/2009 WHO (2009) Hepatitis C factsheet: Available from http://www. who. int/mediacentre/factsheets/fs164/en/ accessed on 18/06/2009 McLaughlin G,H and Trottier A. Online SMOG test: Available from http://www. wordscount. info/ accessed on 20/06/2009.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with Boom Grades
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
english comp
Great paper and done before the deadline. Thank you
Customer 452509, June 15th, 2021
Public Health
Thank you so much !!
Customer 452589, November 28th, 2023
Exercise Science
Thank you so much for your time.
Customer 452545, December 5th, 2021
Thank you so much this looks great !!!!
Customer 452585, November 4th, 2023
Absolutely LOVE having help especially from the person who wrote this last one. THANK YOU
Customer 452529, November 19th, 2021
English 101
perfect! thanks!
Customer 452543, December 1st, 2021
English comp
Got a 94% thank you!
Customer 452509, June 27th, 2021
Religious studies
I recommend this service they always help. I got an A in this project thanks.
Customer 452507, October 5th, 2021
world civilization
Thank you for the quick response
Customer 452509, June 27th, 2021
Classic English Literature
Absolutely LOVE the essay I received. I really appreciate it so much.
Customer 452529, October 25th, 2021
english comp
Thank you for all your hard time.
Customer 452509, June 27th, 2021
Great content.
Customer 452549, February 8th, 2022
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat