Advertisement Management System
Discuss about the Advertisement Management System.
Promotions are made to inform potential customers or clients about any product, service or news and create attraction amongst the people. Promotion for the launch of any new product or service centre should be planned in such a way that it can convey the message of the new upcoming product or service to the maximum number of people and attract them towards it (Paul and Bihani 2014). The promotional budget for Rose Garden Hotel Wellness Centre is prepared to cover almost all the advertisement mediums, which can create maximum impact on the people. The net promotional budget of $15,000 has been divided into four sections. The sections are shown in the following chart and table:-
|
Promotional Budget |
|||||
|
Item |
Price(excl GST) |
GST |
Price (incl GST) |
Quantity Required |
Total Budgeted Value |
|
Outdoor Media: |
|
|
|
|
|
|
Medium Digital Billboard |
$ 2,500.00 |
$ 250.00 |
$ 2,750.00 |
1 |
$ 2,750.00 |
|
Installation (One off Cost per Panel) |
$ 45.00 |
$ 4.50 |
$ 49.50 |
1 |
$ 49.50 |
|
Production Cost (One off Cost per Panel) |
$ 65.00 |
$ 6.50 |
$ 71.50 |
1 |
$ 71.50 |
|
Printed Billboard |
$ 4,400.00 |
$ 440.00 |
$ 4,840.00 |
1 |
$ 4,840.00 |
|
Installation (One off Cost per Panel) |
$ 395.00 |
$ 39.50 |
$ 434.50 |
1 |
$ 434.50 |
|
Production Cost (One off Cost per Panel) |
$ 600.00 |
$ 60.00 |
$ 660.00 |
1 |
$ 660.00 |
|
Bus Shelter Lead Panel |
$ 650.00 |
$ 65.00 |
$ 715.00 |
1 |
$ 715.00 |
|
Bus Shelter Trail Panel |
$ 550.00 |
$ 55.00 |
$ 605.00 |
1 |
$ 605.00 |
|
Installation (One off Cost per Panel) |
$ 30.00 |
$ 3.00 |
$ 33.00 |
1 |
$ 33.00 |
|
Production Cost (One off Cost per Panel) |
$ 35.00 |
$ 3.50 |
$ 38.50 |
1 |
$ 38.50 |
|
Distribution of Flyers:- |
|
|
|
|
|
|
Designing of Flyers |
$ 350.00 |
$ 35.00 |
$ 385.00 |
1 |
$ 385.00 |
|
Printing of A6 Flyers – Two Sided – 5000 thousands |
$ 259.00 |
$ 25.90 |
$ 284.90 |
2 |
$ 569.80 |
|
Distribution – Letter Box Delivery (5000 thousands) |
$ 38.00 |
$ 3.80 |
$ 41.80 |
2 |
$ 83.60 |
|
Retail Advertising:- |
|
|
|
|
|
|
Shopalite |
$ 358.00 |
$ 35.80 |
$ 393.80 |
2 |
$ 787.60 |
|
Installation (One off Cost per Panel) |
$ 30.00 |
$ 3.00 |
$ 33.00 |
1 |
$ 33.00 |
|
Production Cost (One off Cost per Panel) |
$ 35.00 |
$ 3.50 |
$ 38.50 |
1 |
$ 38.50 |
|
Publication Media:- |
|
|
|
|
|
|
Horizontal Half Page in The Brisbane Times |
$ 2,533.00 |
$ 253.30 |
$ 2,786.30 |
1 |
$ 2,786.30 |
|
TOTAL |
$ 12,873.00 |
$ 1,287.30 |
$ 14,160.30 |
|
$ 14,880.80 |
The segregation of the budget is exhibited in the following chart:
The mediums are discussed below:
Outdoor Media:
Outdoor media or out-of-home advertising mainly includes various mediums in public places, which can attract the attentions of public through visual displays. If the displays are made at the centre or crucial points of the town, it can convey the message to the maximum number of people at once. Moreover, as the displays remain constant at the specific place for a certain period. it can create repetitive impacts on the daily travelers in that place of the city. For more diversification, two types of outdoor media have been selected for display. Print billboard and bus panels will display non-moving commercials to the public and it will be displayed in the local areas. The digital billboard will exhibit moving commercials with sound and light effect, which can enhance the attraction to higher level, at the Brisbane Metropolitan area, which is one of the crowded areas of Brisbane, to drive the attention of mass people. Maximum part of the budget is provide to the outdoor media, as it will provide display for a longer period than the other medias (Khan 2014).
Distribution of Flyers:-
Flyers are the most cost-effective advertisement medium for conveying any promotional message to the mass population. It can be distributed within a short period of time. The printing & distribution costs are quite less, but the impact of the nicely designed flyers is very high.
Retail Advertising:-
Retail advertising is mainly made outside the retail outlets or the service centers. It can provide dual advantage to the advertisers. It displays the message to the local people as well as helps the people to identify the new outlet or center. Therefore, one shopalite will be displayed for one week before the opening and one week after the opening to make the people aware of about the existence of the centre (Davis 2013).
Publication Media:-
In the age of TV & internet, newspapers still hold a strong position for mass communication. It can be used to convey any message to huge number of people within a single day. However, for effective advertisement, it is very important to select the appropriate newspaper, which has the maximum circulation in a specific region. A horizontal half page ad will be given about the opening on the opening day in The Brisbane Times, which is one of the most popular newspapers of Brisbane, to acknowledge people about the opening (Bansal 2012).
However, designs of the advertisement play an important role for drawing the public attention. Therefore, along with selecting proper mediums, the designs for the billboards, flyers, newspaper ad and shopalite should be made in attractive manner, which can convey the message of the opening easily to the people.
References:
Bansal, N., 2012. Advertisement management system
Davis, A., 2013. Promotional cultures: The rise and spread of advertising, public relations, marketing and branding. Polity
Khan, M.T., 2014. The concept of’marketing mix’and its elements (a conceptual review paper). International Journal of Information, Business and Management, 6(2), p.95
Paul, T. and Bihani, P., 2014. Expectation Based Customer Oriented Marketing Mix-A Conceptual Framework. International Journal of Research and Development-A Management Review (IJRDMR), 3(1), pp.53-60.
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