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Alcoa & the Auto Industry

Author: George Lynch
March 16th, 2021

Identify and describe why their aluminum alternative was innovative in Alcoa & the Auto Industry.
Explain if or how Alcoa leveraged it’s creative resources i.e. Horizontal Insight Model.
Discuss who or what was the catalyst for creative change in the organization’s strategy.
Identify and discuss a process a process, product, or service that Alcoa may or may not need to rest; If a reset is necessary, formulate an innovative and or disruptive alternative as the solution.
Review and discuss Alcoa’s implementation plan and recreate their implementation plan from your innovative perspective (i.e. 3-step Method)
Identify and discuss which of Alcoa’s innovative characteristics align best with which strategy (i.e. traits, trends, fringes, etc.)
Identify and discuss which Helix Model they align with most closely and the data analytics used to support their innovative strategy;
Identify and discuss which change management plan aligned with their strategy ADKAR, Kotter 8-Step Model.
Identify and discuss the Alcoa’s implementation strategy (i.e. Four-dimensions of behavioral implementation strategies, buying innovation, outsourcing innovation, creating innovation, or starting an autonomous organizations.)

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