Apple I Phone for global technological


Provide a research report that includes concrete evidence for, and evaluates the

practical consequences of, the role played by creativity in one of the following cases:

1. A type product that has revolutionized either the market or industry in question

2. A type of organization or business that has pursued what is widely recognized as an creative strategy

3. A type of approach to work that was transformative in the fields of business, government, universities, the cultural industries or the health sector

4. A type of novel experience that has proven to be economically profitable

5. The opposite of 1,2, 3 or 4 (i.e., a product, a business/organization, an approach to work or a type of experience that is fundamentally uncreative and thus failed economically, socially, politically or technologically). 



In this particular assignment, discussing about the impact of Apple iPhone in the context of global technological as well the mobile cell phone market is discussed in a brief manner. As opined by Paik & Zhu, (2013), Apple is the most successful digital organization in this world that are able to develop unique as well as innovative ideas for manufacturing their highly impressive products for satisfying the customers in the global context. It is necessary to mention that, not only with iPhone but also with other mesmerizing as well as impressive products such as, iPod, iPad, Laptops as well as various gadgets are there that are able to provide a wide range of features to the consumers.

In this particular assignment, discussion related to the changed situation of the world of mobile handset that is done by Apple is briefly discussed in a cohesive manner. In addition, the information related to the revolution in music as well as photography world that is done by the Apple is also included in this assignment for understanding the impact of iPhone in the global market context. Moreover, the discussion about the innovation of Apple is also included in this assignment for grasping the knowledge about the concurrent situation of Apple.

Apple iPhone changed the world of Mobile Handset

The world of mobile handset is entirely changed in 2007 while Apple launched their iPhone in the global digital mobile market as opined by Parker, Cox & Thompson, (2014). The major reason that was able to grasp the global market for Apple was the radical as well as impressive look and the feature of the iPhone. Apple was able to grab the market of Spain in 2009 by facilitating as well as satisfying the consumers as commented by Civi, (2013). As a result, the brand name of Apple was on the lips of the citizens of Spain as well as this highly significant positive feedback of the customers worked as the advertisement for Apple in the market of Spain. However, the business was not so high in the California in respect to the market of Spain because the customers of California was slow for adapting iPhone rather than the customers of Spain as commented by Cho, Kumar & Telang, (2014).

It is necessary to mention that, Apple manufacturing their products with an enhanced version of the advanced digital technology that is able to change the world of the mobile phones due to the operating system of iPhone was completely different from the other mobile operating system software with highly secured platform as it is revealed from the opinion of Son, Lee & Kim, (2015). iPhone is highly user-friendly with mesmerizing features as well as the Apple provides a highly enhanced privacy as well as Anti-Theft Policy within the iPhone handsets for ensuring their consumers that they are using a loyal brand as stated by Wang et al. (2015).

Revolution in listening to music and Images

By launching iPhone handsets, Apple was able to bring revolution as well as creates a huge impact on those customers who are attached with listening to the music as revealed by Haslam et al. (2013). On the other hand, the lens quality of the camera of iPhone was also able to bring a revolution in the photography world. It is necessary to mention that, the enhanced music player of the iPhone is able to mesmerize the consumers with its best quality of output of sounds as commented by Han Rebekah Wong, (2012). Most of the consumers in the global context are satisfied with the integrated functionality of the music player that is implemented within the iPhones. The higher quality of music player is available along with the few numbers of mobile phones in this globe. Therefore, the competition for grasping the global market is also increasing in these days as per it is identified by Son, Lee & Kim, (2015).

It is necessary to mention that, the picture quality of the iPhone are highly impressive as per the feedback of the iPhone users because the lens of the camera is manufactured as well as nurtured with highly advanced technologies as well as the hardware of the lens are the world’s best as per it is revealed by Cassiman, (2015). The motion sensor of the cameras of iPhones is able to provide the users to take focused shots or clicks for capturing their memorable moments. 

Impact of the iOS  

The impressive growth of the Apple products is actually driven by their unique as well as innovative operating system named iOS. It is necessary to mention that, iOS is able to consume costs as well as connectivity to both carrier and the wireless networks along with time as opined by Chan, Pun & Selden, (2013). Therefore, the impact of iOS is able to increase the performance of the iPhones for accessing various useful applications for the users in the global context. On the other hand, the iPhones are also able to provide the wide range of services to the business personnel for doing their significant jobs in an easy way as commented by Medhi, & Mondal, (2015). 

 Apple is always providing the upgrade information related to iOS to their users for ensuring them that they are already updated with the latest advanced technological features that are able to provide enhanced services for mitigating the daily life situations as revealed by Böhm, Adam & Farrell, (2015). In addition, in the urban China, the sales of the iPhone smartphones is near about 84 percent rather than the other smartphones that are available in the market of urban China. It is found that, the iPhone 6 is the top-selling Apple product in the year of 2015 in the market of China as well as this particular product was awarded by the government of China as commented by Sarwar & Soomro, (2013).

Capturing the Technological Global Market

The Apple is successful by selling their iPhone in the global market as well as they have already captured the global technological market as commented by Rioux, Ares & Huang, (2015). It is necessary to mention that, the iPhone is able to provide benefits in the context of the financial aspect of Apple. Although the iPhone analysis was done by various scholars with a relevant low margin aspect for estimating the gross margin of the Apple that is assuring the impact of their products in the global context. iPhone already has the biggest beneficiaries from Korea, China as well as the United States. On the other hand, Apple already captured 67 percent and 62 percent of the market of United States as well as the United Kingdom respectively by selling iPhones.

Innovative Technology

It is necessary to mention that, various highly qualified scientists are working with the various significant technological aspects over the decades as commented by Chan, Pun & Selden, (2013). However, the innovative digital technologies of Apple is able to motivate those technological scientists towards researching in the context of developing unique as well as impressive ideas for manufacturing better as well as enhanced mobile phones for increasing the accessibility of the consumers in the global context as revealed by Han Rebekah Wong, (2012).

On the other hand, the Apple was the first founder who introduces the touch screen mobile phone in this globe. After launching the touch screen mobile phone the global mobile phone market was entirely changed existing necessity of the consumers in the global context as commented by Parker, Cox & Thompson, (2014). In addition, Apple is able to satisfy their consumers by manufacturing other products as per the needs of them. After launching iPhone, it was the most essential as well as influential product ever as per the view of the customers in the global context because the highly efficient features of Apple iPhone was able to provide all of the significant needs of the consumers of iPhone.

It is necessary to mention that, implementing the processors within the mobile phone was firstly done by the Apple for providing a faster performance of the iPhone as commented by Han Rebekah Wong, (2012). In addition, implementing the 64-Bit A7 processor chip was successful for Apple for their advanced range of iPhones. In these days, Apple already upgraded their technologies for implementing the 64-Bit A7 processors within their iPhone products as stated by Böhm, Adam & Farrell, (2015).


As a conclusion, it can be said that, the impact of Apple iPhone is highly effective for the consumers in the global context due to its mesmerizing features as well as advanced digital technology. In this particular assignment, it is highlighted that, the Apple is unique as well as highly innovative with its products and Apple is maintaining their entire organizational products for satisfying the consumers in the global context. On the other hand, Apple is also concentrating on developing innovative ideas for emphasizing the existing features of their products.

It is necessary to mention that, the Apple is one of best mobile phone organization who are creating the huge impact on the global technological market as well as maintaining a standard competition with the rival technological organizations such as, Microsoft, Samsung, Xiaomi, Lenovo as well as the other top mobile technology companies.

Reference List

Böhm, S., Adam, F., & Farrell, W. C. (2015). Impact of the Mobile Operating System on Smartphone Buying Decisions: A Conjoint-Based Empirical Analysis. In Mobile Web and Intelligent Information Systems (pp. 198-210). Springer International Publishing.

Cassiman, B. (2015). Developing an Innovation Mindset. Shaping Entrepreneurial Mindsets: Innovation and Entrepreneurship in Leadership Development, 81.

Chan, J., Pun, N., & Selden, M. (2013). The politics of global production: Apple, Foxconn and China’s new working class. New Technology, Work and Employment, 28(2), 100-115.

Cho, D., Kumar, A., & Telang, R. (2014). The Impact of iPhone Exclusivity Arrangement on Demand for Smartphones. Available at SSRN 2468048.

Civi, E. (2013). Marketing strategies to survive in a recession. International Journal of Business and Emerging Markets, 5(3), 254-267.

Han Rebekah Wong, S. (2012). Which platform do our users prefer: website or mobile app?. Reference Services Review, 40(1), 103-115.

Haslam, C., Tsitsianis, N., Andersson, T., & Yin, Y. P. (2013, December). Apple’s financial success: The precariousness of power exercised in global value chains. In Accounting Forum (Vol. 37, No. 4, pp. 268-279). Elsevier.

Medhi, P. K., & Mondal, S. (2015). The changing dynamics in the worldwide mobile phone market: creating excellence through innovation management and collaborative relationships. Emerald Emerging Markets Case Studies,5(1), 1-10.

Montgomerie, J., & Roscoe, S. (2013, December). Owning the consumer—Getting to the core of the Apple business model. In Accounting Forum (Vol. 37, No. 4, pp. 290-299). Elsevier.

Paik, Y., & Zhu, F. (2013). The impact of patent wars on firm strategy: Evidence from the global smartphone market. Available at SSRN 2340899.

Parker, R., Cox, S., & Thompson, P. (2014). How technological change affects power relations in global markets: remote developers in the console and mobile games industry. Environment and planning A, 46(1), 168-185.

Rioux, M., Ares, M., & Huang, P. (2015). Beyond NAFTA with Three Countries: The Impact of Global Value Chains on an Outdated Trade Agreement. Open Journal of Political Science, 5(04), 264.

Sarwar, M., & Soomro, T. R. (2013). Impact of Smartphone’s on Society.European Journal of Scientific Research, 98(2), 216-226.

Son, I. S., Lee, H. K., & Kim, J. S. (2015). Preannouncement Effects on Apple’s Supply Chains: Using the Event Study based on iPhone 6 and 6 Plus. Advanced Sei and Tech Letters, 84, 73-78.

Son, I., Lee, H., & Kim, J. (2015). Preannouncement Effect of Innovative New Product on Global Telecom Industry: Focused on iPhone. Indian Journal of Science and Technology, 8(24).

Wang, Y. H., Lin, W. R., Lin, S. S., & Hung, J. C. (2015). How does patent litigation influence dynamic risk for market competitors?. Technological and Economic Development of Economy, 1-14. is
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