Assignment 1: communication strategy paper | PUBH 6128 – Biological Foundations of Public Health | Walden University

Today, there are a variety of ways in which health information may be communicated to the public including traditional methods such as brochures, posters, magazines, newspapers and other news outlets, and newer methods including mobile and web based applications, social media, and streaming media. These methods may include audio or visual elements or both. To effectively communicate health risk information, consideration must be given to the target audience. For this Assignment, you will select and support a communication strategy for different audiences and sectors. Your Instructor will provide you with a current health risk scenario and three different possible audiences and sectors.

Scenario
Numerous people across several states have been sickened and some hospitalized due to a Salmonella infection.  Those infected were all exposed to the same strain of Salmonella and this strain has been linked to broccoli.  The source of the contaminated broccoli has not yet been determined.  Therefore, it is advised that broccoli not be consumed at this time.
Target Audiences and Sectors
Retirees in Palm Springs, Florida Asian immigrants in the United States
Supplemental Nutrition Assistance Program (SNAP) participants in New York City

Prepare and submit a 2-3 page paper that includes the following:An APA style title page, including your name, date, course and section, and title APA style headings for each section belowExplain what considerations are important when selecting a strategy for a particular audience and sector. Support your answer. Provide examples of communication strategies that can be used to convey health risk information to different audiences and sectors. Select a communication strategy for each of the provided audiences and sectors and explain why you believe it is the most effective way to convey risk and prevention information to that audience and sector. Support your answer. Explain how you would evaluate the efficacy of your selected communication strategies. Note: The title page and References page do not count towards the paper’s page requirement. Cite the sources within your text in APA style Include an APA formatted reference list at the end of your paper.