The first assignment of this is an Essay (to be written and submitted individually)on a strategy failure of a real company.
Based on a FT (FT.com) news article, select a company that is facing a failure/decline and analyse possible reasons of its strategic mistakes. The task requires demonstrating the following:
1. providing an overview of a company strategy
2. explaining what is meant by failure/decline
3. analysing the possible reasonsof failure/decline
4. suggesting how thiscould be avoide.
It is essential to include relevant academic literature into the discussion. The news article(s) must be
included in the references list. Applying strategy tools is NOT required for this task.