One-page product overview, at least 12pt font, 1-inch margins, featuring a meaningful graphic/illustration. You will complete this assignment in a few different stages. First, you will choose your product. It should be something already existing and have plenty of readily information available about it. You want to be able to research competitors, costs, and benefits in order to construct your one-pager.

A brief, descriptive project title

The 3 nearest competitors (existing solutions) and price.

Business contact information

A description of the product opportunity you have identified. Your description may include any of the following: Documentation of the market need, shortcomings of existing competitive products, and definition of the target market and its size. This will likely highlight your unique selling proposition.


Project Title: HealthPal – Your Personal Health Companion

Nearest Competitors:

  1. Fitbit Charge 4 – $149.95
  2. Apple Watch Series 6 – Starting at $399
  3. Samsung Galaxy Fit2 – $59.99

Business Contact Information: HealthPal Technologies 123 Main Street, Suite 100 City, State, ZIP Phone: (555) 123-4567 Email: Website:

Product Opportunity Description: HealthPal is a revolutionary health and wellness companion designed to empower individuals to take control of their well-being. With an array of features tailored to meet the diverse needs of users, HealthPal stands out as the ultimate solution in the health tech market.

Market Need Documentation: In today’s fast-paced world, maintaining a healthy lifestyle has become increasingly challenging. People are seeking convenient and accessible tools to monitor and manage their health effectively. Existing wearable devices offer some functionality, but they often fall short in providing comprehensive health insights and personalized guidance.

Shortcomings of Existing Competitive Products: Competitors like Fitbit, Apple Watch, and Samsung Galaxy Fit2 offer fitness tracking capabilities, but they lack the holistic approach that HealthPal provides. These devices primarily focus on physical activity metrics and basic health monitoring, neglecting crucial aspects such as mental well-being, sleep quality, and personalized health recommendations.

Target Market Definition: HealthPal caters to a wide range of individuals who prioritize their health and well-being. Our target market includes health-conscious consumers, fitness enthusiasts, individuals managing chronic conditions, and those seeking to improve their overall quality of life. With a versatile platform accessible to all age groups, HealthPal addresses the needs of diverse demographics.

Unique Selling Proposition (USP): HealthPal distinguishes itself from competitors by offering a comprehensive suite of features that encompass physical, mental, and emotional health aspects. Our advanced algorithms analyze user data to provide personalized insights and actionable recommendations, empowering individuals to make informed decisions about their health journey. With an intuitive interface and seamless integration across devices, HealthPal revolutionizes the way people approach wellness, making healthy living accessible and achievable for everyone.

Graphic/Illustration: [Insert image/logo of HealthPal]

Call to Action: Join the HealthPal community today and embark on a journey towards better health and vitality. Visit to learn more and start your transformation today.

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