Competitive Strategy : E-learning Business Innovation


Describe about the Competitive Strategy for E-learning Business Innovation.



The report includes explaining and summarizing the key ideas which have been extracted for the e-learning of the Strategy and Business Innovation Model. The matter also contains the ideas which have been derived from the experience of the scholar. A local company of Australia needs to be selected, and the above e-learning topic has to be implemented and applied. The selected company should not be familiar and huge MNCs. The company selected for the study is Aero PM Pty Ltd, which is termed as AERO PROJECT MANAGEMENT PROPERTY LIMITED. Advantages of the application should also be applied to the selected company ( Aero PM Pty Ltd is registered as Australian Proprietary Company with its head office in Warrington. It was incorporated in November 2011 which is limited by shares. The strategy of the company should be decided based on the feature of the company. Implementation of the new business has to be done on the company. 


The strategy is originated from the Greek world “Strategies” which means “the art of the General.” In fact, there is a famous treaty involved in the name of the “the art of the war” author by Sun Tzu. In the “art of war” winning is good and loosing is very bad (Hill 2014). Sometimes the business is termed as war of the contemporary time. The today’s day executives should build tactics which are complex and will lead to victory. A sound strategy provides transparent answer to the, major question. 1. The place to compete. i.e., industries, product market, ngo graphic market. 2. What is the uniqueness should be present? In another word why the customers do chose the products and services instead of having an option from the competitor (Grant 2016). It will be needed because of cost and differentiation which includes image customization, style, and reliability, etc., 3. What resources capabilities will be utilized to deliver that value – Is it having exception human capital, superior technology, unravel network connections or unique reputation, capabilities. It is referred to the thing which can be done by the abilities to built things in tool box 4. How can the ability be sustained to provide unique value (Hoejmose et al., 2013). The barriers to the invitation or the factors that keep the competitors to replicate the value for customers. This last question focuses on understanding what factors allow continuing to win over time. A good strategy creates a boundary line for their customer to enter. Henry Mintzberg discussed on the intended strategy, emergent strategy and realized strategy. Sometimes, a strategy is more about what we do, rather what we intend to do. The great plan should be executed in correct time. Otherwise, it will fall flat. 

Aero Project Management Property Limited can use the strategy of zero-based budgeting and Activity based budgeting. This two strategies will help the company in getting cost management and efficiency in the form of the getting high return from the business or the money invested (Ward and Peppard 2016). Activity based budgeting will help in recurring expenses and revenue as cost drivers. Whereas, zero-based budgeting helps in justifying the expense for every new time. Every department under the company will be analyzed because of its needs and cots. Both the methods are totally varying from the traditional process.

Business Model Innovation

Why do certain company lose their edge? Did not they have abundant all of their R & D resources and key resources and profound knowledge of the market?  One thing they have in common is that all have missed the time when they must have left their path of success and re-think the “business model”. They must start their own innovation, but they were very busy in involving in the daily transaction of the business for serving their present customers instead of being visioning the opportunities of the future. “Today’s success is the enemy of tomorrow’s success”. Innovation can increases the client value of a product or service or it can decrease the cost. Therefore, it creates a “competitive advantage”, for example a high perceived client value with its “innovative” product and then decreases the cost and “working capital” through built order processes but then also its processes but even though it is important (Casadesus and Zhu 2013). Successful inventors are learning and recombining and pioneers are get eaten by the wolves. For instance innovative company often applies creative ideas, they think how can a business model revolutionized into another from another sector. Total there has been identified 55 business models that are responsible for all business models. Four steps to innovation are initiation, ideation, integration and implementation. Therefore keep few steps to keep in mind. 1. Implement only one “Business mode” at a time. 2. Clearly, tell or deliver “the new business model “and the changes require in it.. 3. Do not over precise short-term KPIS, because innovation needs ample time 4. Inform the top management because without their being their involved, as it may lead to fail. 5. Finally, do not include the not invented here idea (Amit and Zott 2012). 

The business model adopted for Aero Project Management Property will be involving in that investment only which helps in generating regular rental income for the business. Then the business should invest in the development projects which are attractive for the company also with the investment in the equity sector which gives a high return. The business should also engage in providing marketing services to its own business as well as the business of the others. The business should also engage in the model called as the “green business model” with the incentive and the life cycle models (Leih et al.,2014).


To have a successful and developed strategy, the four above question needs to be answered. Now to wrap up the innovation is the key factor to defeat the path of tendency and keep competitive in recent economy. “Innovation is not only about new technology, excessive research, and development all about creating completely new ideas, most of the time innovation is nothing but learning from others and reinventing the business model”. Not only had the technology, so it should be done in structured process of “initiation ideation integration implementation”. Try to learn creatively from the giant shoulders in which it was is standing on. Think big and think different. Steve Jobs did it then why can we.

Reference list (2016). Project Management Services. [online] Available at: [Accessed 23 Aug. 2016].

Amit, R. and Zott, C., 2012. Creating value through business model innovation. MIT Sloan Management Review, 53(3), p.41.

Casadesus‐Masanell, R. and Zhu, F., 2013. Business model innovation and competitive imitation: The case of sponsor‐based business models.Strategic management journal, 34(4), pp.464-482.

Grant, R.M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.

Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an integrated approach. Cengage Learning.

Hoejmose, S., Brammer, S. and Millington, A., 2013. An empirical examination of the relationship between business strategy and socially responsible supply chain management. International Journal of Operations & Production Management, 33(5), pp.589-621.

Leih, S., Linden, G. and Teece, D., 2014. Business model innovation and organizational design: a dynamic capabilities perspective.

Ward, J. and Peppard, J., 2016. The Strategic Management of Information Systems: Building a Digital Strategy. John Wiley & Sons. provides homework help from K-12 and beyond. Our homework writing services cover a vast range of subjects and can help students with their essays, projects, book reports and more. We have more than 3000 highly qualified homework writing helpers on our team to make sure students get only the best.

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