Competitive Strategy for Disaster Management

The word itself means “Strategos” and it is derived from the Greek word, Strategos as such are the art of general. Strategy is actually a plan that has to be formulated to obtain the desired aims and objectives of the business (Audretsch, 2009). Strategy is the way to convert the visions and the moral that determines the action plan. In the competitive world, an organization faces so many difficulties that need to be solved and an organization needs to survive in the market by achieving the long term and short term goals and as such these strategies would help to attain the development and growth of an organization (Baron, 2008). As such, for determination of diverse strategies, the important elements and the factors need to be considered by an organization with an impact to achieve the competitive advantage. The four factors are competitors of the firm, value added by an organization, the ability to maintain efficiency in the business and the resource utilization in an optimal way by the firm. Accordingly, there are strategies that should be developed and the forecasting of the strategies are handled as per the analyzes of external and internal factors that affect the environment of the firm. There are types of strategies that are long term and as such short term formulation that are adopted by the companies which are mainly depending on the variances and the nature of the business. Google uses its strategies for organizational development and helps to attain its position in the global market with an increasingly strategy to develop and sustain in the competitive market.

Google as such a name that modifies the search engines and its operations in the global market (Baron and Henry, 2010). There are diverse services that are provided by the customer service and product enhancement. This says that Google can handle million of searches in a day to maintain the efficiency in the search engines and fulfill the customers with an effective demand that has to be achieved with the desired products that drive a smooth operation for the company. There is a generic strategy that was adopted with the unique value and the products that sustain in the market. The products such as Google search, Fibre and Google glass, give a very tough competition to the rivalry firm like Yahoo and Ask.com. An intensive technique has been adopted by the company and this helps to create a growth in the market and the market penetration that takes an urge to sustain and improve the services given to the customers (Baum,  et al. 2008). Market growth and development strategies are very helpful at this end to perform according to the basis of the competition and sustainability in the market. Market penetration is the surging need and a demand for the existing market. New products are developed to give a choice and a preference to the customers by Google.

Business model innovation

There are new innovations that are adopted by the companies on the basis of the urge that takes place in the market. New innovations provide an added benefit to reduce the costs that occur to produce a product or a service (Stehno, 2007). This is merely not a technology concept that is being viewed but it is an innovation model that has to be adopted in the business. Successful companies have been among the top innovators and acceptance of the product growth is seemingly an important aspect that makes wonder with the existing technologies which help to develop the business with new and desired targets that needs to be fulfilled (Thory and Al, 2011). But utilizing the existing technologies has a developmental needs and the business models are thus concentrated to keep going well while efficiency matters at this stage. Reforming the business model is an important task to analyse the business scales and the existing technologies as Google and eBay have done with the change in the market demand. There are four different models that are incorporated with the business model innovation, those determinants are identified by senior level managers and help to attain the target consumers of the firm. There is a distinctive value that is mainly added by the technical department, which is a unique feature that provides a long term revenue generation technique. These changes are made accordingly with the new business model that is accepted by the company which consists of Initiation process, ideation of the strategy, integration and then comes the implementation of the business model innovation. The current model is to be identified at the first stage, then after the ideation stage that consists of the important ideas which help to generate new aspects are analyzed accordingly (Shiwaku, 2011). This seems that the integration and implementation of the plan are accordingly met with the ideas and strategies that are planned in the business model.

EBay made some business model innovation plans that helped to generate its website search at a higher level of consistency and development by marketing and advertising the websites (www.ebay.com.au, 2016). The visual market was then developed by eBay, where consumers can demand online and order their products by visualizing the product features and price systems accordingly. What has been said is that eBay fulfills the demand of the customers and it upsurges the consumers need with a decrease in the overall cost of trade. This model, when adopted by eBay was a huge change and addressed the positive behaviors that lead to the upsurge and the lead generation in the current market while competing with the rivals. As such, eBay even has a marketing model that generates the revenue from the accounts like Pay pal and the money transfer facilities that are online. There is no large amount of distribution centers that are meant to be required by the company, so it is not a difficult task for the company to cut down cost at a certain level where it is necessary. There are online conferences that are managed by eBay for the sellers and these again included in the business model innovation plan. 

References:

eBay (1995) EBay deals. Available at: http://www.ebay.com.au/ (Accessed: 19 August 2016)

Shiwaku, K. (2011) ‘Innovative usage of disaster reduction technology information’, Asian Journal of Environment and Disaster Management (AJEDM) – Focusing on Pro-Active Risk Reduction in Asia, 03(01), pp. 105–110.

Stehno, C.E. (2007) ‘An innovative health risk measurement technique for disease management’, Disease Management, 10(1), pp. 1–5.

Thory, K. and Al, D.E. (2011) MG112: Managing in a global context. Andover, Hampshire: Cengage Learning.

Audretsch, D. (2009). “Emergence of the entrepreneurial society”. Business Horizons, 52(5), pp. 505-511.

Baron, R.A. (2008). “The role of affect in the entrepreneurial process”. Academy of Management Review, 33 (2), pp. 328-340

Baron, R.A., and Henry, R.A. (2010). “How entrepreneurs acquire the capacity to excel: Insights from research on expert performance”. Strategic Entrepreneurship Journal, 4(1), pp. 49–65.

Baum, J. R., Locke, E. A., and Smith, K. G. (2008). “A multi-dimensional model of venture growth”. Academy of Management Journal, 44, pp. 292–303.

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