Peterson Corporation wanted to run an ad campaign that featured popular songs sung by the original singer. The aim was to make an emotional connection with people who remembered the songs. When Bette was approached to sing for the commercial, she refused saying she did not “do” commercials. Peterson Corporation still wanted to use the song, so they hired a backup singer for Bette and she was told to “sound as much as possible like the Bette record”. The backup singer did the commercial, and people, even close acquaintances of Bette, thought it was her. Bette sued Peterson Corporation for wrongfully appropriating her likeness.

Is it wrong to intentionally imitate a well known voice to advertise merchandise without the person’s permission?


Yes, intentionally imitating a well-known voice to advertise merchandise without the person’s permission can be considered wrong and could potentially constitute a violation of that person’s rights. In this scenario, Bette’s likeness and voice were used without her consent, which raises ethical and legal concerns.

Individuals have the right to control the commercial use of their likeness, voice, and other aspects of their identity. When a company uses someone’s voice or likeness without permission, it can mislead consumers and potentially damage the individual’s reputation or brand.

Bette’s refusal to participate in the commercial indicates her lack of consent for her likeness or voice to be used in this context. By hiring a backup singer to imitate her voice without permission, Peterson Corporation disregarded Bette’s rights and potentially harmed her reputation by misleading the public into believing she endorsed the product.

From an ethical standpoint, respecting individuals’ autonomy and right to control their own image and voice is paramount. Using someone’s likeness or voice without their consent undermines their agency and can be exploitative. Therefore, in this scenario, it would likely be considered wrong to intentionally imitate Bette’s voice for commercial purposes without her permission, and Bette would have grounds to sue for wrongful appropriation of her likeness.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with Boom Grades
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Great content.
Customer 452549, February 8th, 2022
Absolutely LOVE having help especially from the person who wrote this last one. THANK YOU
Customer 452529, November 19th, 2021
Public Health
Thank you so much !!
Customer 452589, November 28th, 2023
Exercise Science
Thank you so much for your time.
Customer 452545, December 5th, 2021
english comp
Thank you for all your hard time.
Customer 452509, June 27th, 2021
English comp
Got a 94% thank you!
Customer 452509, June 27th, 2021
english comp
Great paper and done before the deadline. Thank you
Customer 452509, June 15th, 2021
Classic English Literature
Great Work as Usual. Thank you . I received an A on the paper!
Customer 452531, November 9th, 2021
Classic English Literature
Absolutely LOVE the essay I received. I really appreciate it so much.
Customer 452529, October 25th, 2021
Thank you so much this looks great !!!!
Customer 452585, November 4th, 2023
world civilization
Thank you for the quick response
Customer 452509, June 27th, 2021
Religious studies
I recommend this service they always help. I got an A in this project thanks.
Customer 452507, October 5th, 2021
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat