Electronic Commercial Transaction
E-commerce is playing a significant role in today’s business world. In addition, the e-commerce is also called as electronic commerce, and it includes digitally enabled commercial transaction by transferring information through the internet. Miguel Mennig, Shopping Online (Cassell & Co., 2001). On the other hand, the exchange of value across organizational or individuals is done by the e-commercial transactions. Moreover, with the help of e-commerce, many companies including wholesalers, suppliers and distributors expand their business through the electronic commercial transaction. in addition, they exchange trade, goods and service through e-commerce, e-commerce to commercial transaction are using by many companies and organizations which involve an exchange of value across organizational boundaries in order to expand their business into a different country . Talking about the advantages of the e-commerce technology, through this innovative technology, most of the organization across the world be able to attract more customers and increase their business. In addition, e-commerce technology also provides a feature to allow the customers around the world to enjoy free trading. According to recent studies and researches, customers can easily electronically exchange goods without boundaries and distance or time. Moreover, e-commerce is becoming one of the significant aspects of the internet and more business are affecting sections of their operational activities through the internet .
There are various types of implementations of e-commerce have been observed in many studies such as computer networking, online shopping. In addition, many companies originate profit by selling goods, information, and products or service to customers. For example websites like ebay.com, amazon.com and so on which are e-commerce websites. In order to provide service at the door step of customers, these e-commerce based websites include features like place an order, track of orders and cash on delivery . In addition, the online shopping influence the purchase decision of customer through internet sales for customer convenience. Aside from that, the e-commerce website like amazon.com includes various types of products such as the smartphone, household items, beauty products, accessories, educational equipment and much more. In addition, each and every e-commerce website includes e-commerce technology which concludes unique features. This essay will explore www.amazon.in e-commerce website and its various types of features of e-commerce technology . There are various types of features involved in the Amazon.in e-commercial websites such as global reach, ubiquity, universal standards, interactivity, accessibility, and personalization and information density which critically express the significance of e-commerce technology.
Each and every aspects or feature of e-commerce is discussed below:
Global reach: The e-commerce technology permits commercial transactions to the national boundaries and crosses the cultural barriers through internet . Moreover, the internet is present globally, and it critically influences the e-commerce by comparing to traditional commerce. Beyond the national cultural boundaries, e-commerce is enabled, and it is present across the country. Moreover, this feature of e-commerce evaluates the rate of potential billions of customers or the billions of business. In addition, this feature mainly focuses on the e-commerce on the world marketplace and with the help of this e-commerce technology websites like Amazon.in increase online sales and promote national goods to another nation. On the other hand, the aim of this essay is to focus on a specific region of a particular country. So, the selected country is India and region is west side of India which represents desert section of this country . Talking about the weather condition of this region which is mainly extreme hot (45 degree) in day and extreme cold in night (5 degree) due to sand, so the customers do not like to visit shop to buy a product. As a result, e-commerce technology influence the online shopping websites like amazon.in to provide required products at customer’s door step. In other words, the small business which produces and manufacture good quality products and service in Rajasthan can also expand their business through these online e-commerce websites because the initial investments is not a huge amount. Through this feature, they can sell their products across the world .
Ubiquity: This is one of the important features of the e-commerce technology because with the help of this feature customers can purchase products at anywhere and anytime. On the other hand, this is a unique feature as ubiquity for both users and customers because the whole marketplace is situated virtually and extended beyond the traditional boundaries which removed the geographic location. The availability of internet is no matter because the internet technology is obtainable and accessible everywhere by the customers. As a result, this feature makes e-commerce more convenience and save the valuable time to go to a specific store or shop in order to purchase goods and service.
Universal standards: The third feature of the e-commerce technology is the universal standards which stand communal by all over the world. With the help of this feature, the connections on the same equal competency that influence the network externalities, beneficial for all. According to Internet standard, the universal standards decrease the cost of product search and helps to create one single marketplace where the price discovery of a particular product or service becomes simpler, faster and more precise. Due to the lower market entry, many customers can be easily attracted, and they will also get exclusive offers. Moreover, the details of service providers and suppliers can be easily collected by the customers. In addition, through e-commerce technology customers can directly communicate with suppliers and get more information about a particular product or service. So, the customers no need to go anywhere to purchase a product. On the other hand, the e-commerce websites like Amazon.in provides a home delivery facility through this universal standards because the delivery is a very convenient issue. Customers do not have to go the store personally for purchasing products, so as long as the customers no need to pay any transportation costs
Interactivity: The interactivity is a very important unique feature of the e-commerce technology because it allows both ways communication between customers and merchant. The communication through online is very useful and common across the world. For instance, people are using Skype and MSN for face-to-face interaction via the internet but the E-commerce interaction is more dynamic, corporative and convenience because companies can interact and exchange information through a much bigger scale. The customer experience is adjusted through a dialogue which makes a customer co-participant for the process of delivering products to the marketplace. In order to effectively improve the e-commerce scale, the collection of customer’s information through the survey is playing a significant role in the e-commerce technology. On the other hand, Amazon.in provides additional options in their e-commerce website which provides support to the customers for product specification. For an example, a customer wants wired headphone, and he/she selects one particular product, but web page does not have any information if it supports on his/her smartphone or not. At that time, the customers placed a question on the review page and through the interactivity feature, e-commerce websites provide the answers to customer’s questions. After getting desired answers, the customers decide either buy or leave the webpage for a better option.
Accessibility: The accessibility is one of the vital feature of the e-commerce technology which provides products and service related information for changing the traditional trade-off between accessibility and customer’s requirement. In other words, through this feature, customers can get images, audios, and text messages in order to purchase a product. After all, the requirement of customers is very important, and they want a complete description of the products. In addition, this feature of e-commerce websites enhances an opportunity to change the traditional trade system and be able to create a more powerful selling environment for the customers. Moreover, the internet and web both can carry forward to individual lots of valuable marketing information which are not possible with traditional technologies such as TV, radio, newspaper, and magazines. Talking about the traditional technology like radio, newspaper, TV and magazines are a country oriented mediums. So, there are no options to forward detailed information through these traditional technologies .
Personalization: The personalization is one of an extraordinary component of e-commerce technology, and it permits the customized messages to be conveyed to people and gathering. In addition, the customers buy a record or the website part to send an email to the e-business web site novel products and some of the product specification. Moreover, personalization of advertising messages and customization of service and products depend on individual qualities.
Information density: The information density is one of the vital segment of e-commerce technology, which provides accurate and proper information accessible to all business sector members. On the other hand, in the e-trade website is have to give more information for that merchandise, for instance, is information storage, processing and announcement cost to drop significantly while exactness and timelines progress in a great mood. The merchandise of information ought to end up more accurate, plentiful and low costing for customers more appealing and intriguing to the products. Miroslaw Moroz, “Innovations In E-Business – New Ways Of Delivery Of Food Products Over The Internet In The Opinion Of Potential Customers” (2012) 16 Management.
the www.amazon.in e-business website includes unique features such as Information Density, which is on the grounds that this e-trade website have exceptionally significant about the product related information. In addition, all above mentioned features of e-commerce technology are included in Amazon.In and with the help of these features e-commerce is becoming the most significant marketing tool for the global business. For instance the advanced mobile phone or computerized cameras which conclude display, the internet, battery and sound and most astounding nature of information. Moreover, e-commerce creates an impact of business trading in Rajasthan region of India by providing product information to the customers through internet and increase the revenue of the organization through home delivery.
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