Improvement in Agricultural Productivity
The conversion of up-to-the-minute the human race from industrial society to information society is attributed to the revolutionary development in order to communication technologies, essentially for mobile phones. Mobile for advance relies on the piece of evidence that encouragement of the overall development of society depends on increased access to mobile phones. This theory mainly focuses on international and socioeconomic development and human rights.
Agriculture information portals are reaching farmers with mobiles in many developing countries like in India, having agriculture as the strength cannot ignore the inclusion of ICT development into the field of agriculture, which acts as the main field of community transformation.
Here comes the harnessing of huge possible of ICT for the whole agricultural development in exact and for community revolution in general. The fact that farmers have enhanced contact to information due to mobile phones has a positive effect on farmer`s financial growth. For example, farmers receive information concerning the day’s market prices or weather forecasts which they are able to use for improved decision making (Sidaramappa mane, Manjunath Patil et al.
Improvement in agricultural productivity and better income to farmer would be realized with good linkage between farmers and market information. Knowing market rates for agriculture produces before the farmer reaches the market is the biggest challenge in rural areas, which has made them to rely on middlemen and get exploited. Small farmers with poor market infrastructure, inadequate marketing experience became victim of this situation (Munyua, 2007). Agriculture services are provided in different forums through mobile.
In the beginning efforts were supplementary in delivering manuscript message in the forum of software application mainly casing subjects like weather and mandi (market) information and these services were paid. But mobile services had challenge of drawback of limited amount of information, illiteracy of grower and decoding of message in local language in basic mobile handsets (Gakuru, et al.2009). Mobile technology has provided new opportunities for the farmers to access information and knowledge about agricultural updates, solutions to their problems and in turn adoption of good practices for the development of agriculture. Similarly, use of mobile phones in agricultural extension services especially in the field of weather information, market prices, communication with concern departments, and dissemination of recent agricultural technologies was significant (Aker, 2011).