Individual Case Study

1. Apply the five steps of the Planning Process to Uber’s development of it’s app-driven online cab service.

2. Outline the Strategic, Tactical and Functional plans Uber has concerning its new self-driving car program. Show at least one plus and one minus within each of the plans.

3. Plans rarely absolutely go to plan! It is impossible as variables in the environment keep changing and impact the company in different ways. What planning tools might Uber use to deal with some of the unexpected issues Uber has faced with its online cab business model.

4. How might Uber use Management by Objectives to work with municipalities and provinces to create the infrastructure and legislation needed to achieve its self-driving car goals?


  1. The five steps of the Planning Process applied to Uber’s development of its app-driven online cab service are:

Step 1: Situation Analysis – Uber would analyze the existing market for taxi services, identifying its target customers, the competition, and potential challenges.

Step 2: Setting Objectives – Uber’s objective would be to provide a convenient, reliable, and affordable app-driven online cab service.

Step 3: Developing Strategies – To achieve its objectives, Uber would develop strategies such as partnering with local taxi companies, investing in technology, and offering incentives to drivers.

Step 4: Tactical Planning – Uber would then plan the specific steps needed to implement its strategies, including developing the app, establishing partnerships, and marketing the service.

Step 5: Implementing and Monitoring – Finally, Uber would launch its service, continuously monitor its performance, and make adjustments as needed.

  1. Strategic Plan:
  • Plus: Uber’s self-driving car program would provide significant cost savings for the company by reducing the need for drivers.
  • Minus: Developing self-driving technology is a complex and expensive process, and there are still many technical and legal challenges to overcome.

Tactical Plan:

  • Plus: Uber could use its vast network of drivers and customers to test and refine its self-driving technology.
  • Minus: Integrating self-driving cars into Uber’s existing business model would require significant changes to the company’s operations, which could be costly and time-consuming.

Functional Plan:

  • Plus: Uber’s self-driving car program would enhance the company’s reputation as a leader in cutting-edge technology.
  • Minus: There are concerns about the safety of self-driving cars and how they might impact the employment of traditional drivers.
  1. Planning tools that Uber might use to deal with unexpected issues include:
  • Scenario Planning – to anticipate and prepare for potential challenges and changes in the market.
  • Risk Management – to identify and mitigate potential risks, such as technical failures or regulatory challenges.
  • Contingency Planning – to have backup plans in place in case the primary plans do not succeed.
  1. Management by Objectives (MBO) is a process of setting specific, measurable, and achievable goals, and working towards their achievement. To work with municipalities and provinces to create the infrastructure and legislation needed to achieve its self-driving car goals, Uber might use MBO by:
  • Setting clear objectives for the self-driving car program, such as developing a safe and reliable technology and obtaining necessary regulatory approvals.
  • Working with municipalities and provinces to identify their needs and concerns, and aligning the objectives of the self-driving car program with those of the local communities.
  • Monitoring progress towards the objectives and making adjustments as needed, ensuring that the program stays on track and meets the needs of all stakeholders.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with Boom Grades
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Classic English Literature
Awesome Job... you are the best!
Customer 452531, November 27th, 2021
Exercise Science
Thank you so much for your time.
Customer 452545, December 5th, 2021
Classic English Literature
Absolutely LOVE the essay I received. I really appreciate it so much.
Customer 452529, October 25th, 2021
Thank you so much this looks great !!!!
Customer 452585, November 4th, 2023
english comp
Thank you for all your hard time.
Customer 452509, June 27th, 2021
Absolutely LOVE having help especially from the person who wrote this last one. THANK YOU
Customer 452529, November 19th, 2021
english comp
Great paper and done before the deadline. Thank you
Customer 452509, June 15th, 2021
English 101
perfect! thanks!
Customer 452543, December 1st, 2021
English comp
Got a 94% thank you!
Customer 452509, June 27th, 2021
Religious studies
I recommend this service they always help. I got an A in this project thanks.
Customer 452507, October 5th, 2021
Great content.
Customer 452549, February 8th, 2022
Public Health
Thank you so much !!
Customer 452589, November 28th, 2023
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat