Link https://www.jagsheth.com/consumer-behavior/new-areas-of-research-in-marketing-strategy-consumer-behavior-and-marketing-analytics-the-future-is-bright/ Article critique Objectives To build on stud

Link

https://www.jagsheth.com/consumer-behavior/new-areas-of-research-in-marketing-strategy-consumer-behavior-and-marketing-analytics-the-future-is-bright/

Article critique

Objectives

To build on student’s analytical and critical thinking skills while at the same time learning to write in a clear, concise, and professional manner. Clarity of argument, while having a focused, concise presentation is key to your success in this assignment. The main themes put forward by the author should be addressed, and a critical analysis of the hypothesis and the data used to support it provided.  

Brief Description

Students are expected to read and critically assess an article assigned by the instructor.  Read, reread, and consider the ideas advanced by the author.  Do you agree?  Disagree?  Are the ideas presented relevant today?  What are the strengths and weaknesses of the arguments?  The goal of this assignment is for you to critically assess the ideas advanced by the author using your own knowledge and experience to justify your position. 

Submission Instructions

The critique should be a maximum of 2 pages, double spaced, 12pt font and follow APA formatting. he critique should include an introductory paragraph briefly summarizing the article and a concluding paragraph briefly summarizing the student’s position on the value/accuracy/relevance of the article.