Marketing

1. B2C Marketing: Give one example of a recent purchase where the specific purchase situation influenced your purchase decision. Briefly explain how your decision was affected. What needs (based on the PSSP pyramid of needs) did your product/service address.

2. Name one example for each: a) a company that sells only consumer product, b) a company that only sells business-to-business products or services and c) a company that sells both – consumer products and B2B products/services. Please don’t name product categories, such as shoes, name specific examples of brands/companies, such as Apple, The Coca-Cola Company, etc.

3. Explain psychographics / lifestyle analysis (what it is) and its purpose for marketers. Give an example of how a company can use it for its marketing.

4. Social influencers impact the purchase decision making of consumers. This can be family members, friends, colleagues, or influencers on social media channels. Give an example of a brand that successfully uses social influencer marketing. Which type of influencers does the brand engage with and how does the collaboration look like to consumers who follow the brand on social media channels? Bonus points will be given when you provide examples of influencer posts for the selected brand in social media channels (screenshots or links).

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