Marketing and Competitive Strategy

Discuss about the Marketing and Competitive Strategy.

Processes, but it becomes evident to understand the actual meaning of strategy.  Some of the companies define strategies to deliver their respective products at a lower price as compared with its competitors and there are some other firms defines strategies as the set of regional acquisitions as to offer unmatched and valuable customer services to all their clients. The matter of fact is that the above mentioned cannot be regarded as the strategies as they are tactics, descriptions or goals as to improve the overall performance of the firm related to the sales revenue (Lee, 2010).  “STRATETOS” is the origin word for strategy and it is a greek word whose meaning is “art of the general”.  Another point is that the art of War of “SUNTZU” highlights the fact that losing is not good but winning is said to be very good for the development and progress of any firm. Ideas and the preferred set of questions are regarded very crucial in order to build effective strategies for the progress of any firm.  One of the most significant factors is the differentiation in the goods offered by different firms within the concerned market segments and this strategy has worked for many firms to evaluate the growth of their concerned firm (Jones, 2011).  Certain factors are considered to be very important in order to increase the effectiveness of the strategies developed by an organization, such as the satisfaction of the customers, sensation, and reliability. There need to be perfect strategies for the branding of an organization as it helps in bringing out the positive results for the concerned firm. Therefore, lowering of the prices of the products is not considered to be the strategies for the development of any firm but increasing the sales revenue is supposed to be the strategies (Ingenious latest model, 2011).  Tactics and the descriptions of the products are different from the strategies. The application of the strategies in different companies will help on understanding the preferred concept of effective strategies.

There are some companies who have implemented effective strategies such as IKEA is one of the leading manufacturer contemporary styles of the furniture at a lower price. The management teams of the company look forward to those showrooms where the primary reason is to satisfy the customer’s needs by fulfilling the number of orders and so low price showrooms has been targeted to sell its products. The company has adopted the Scandinavian design in order to increase the selling of the furniture by attracting the customers towards the firm.  One should understand the fact that lowering down of the prices or the descriptions and tactics e not supposed to be the strategies but the ideas regarding the increasing of the selling of products are taken to be the effective strategies (Hooley, Piercy, and Nicoulaud, 2012). There are certain differences between emergence strategy, realized strategy and the indented strategy and this need to be understood properly and this has been elaborated by Henry Mintzberg. Therefore, IKEA has successfully utilized the strategies for increasing the productivity along with the profitability of the firm.

Business model innovation 

Innovation is considered to be one of the strongest tools for the growth and expansion of a particular business. Researchers have evaluated the fact that today’s success is going to be the enemy for tomorrow’s success due to several other factors. Innovation helps in evaluating the imperative expansion of the business process by increasing the selling of the respective products of the firm (Friedmann, 2011).  The demands of the goods can be significantly increased with the help of innovation. Moreover, innovation helps in lowering down of the prices of the concerned manufactured goods of the firm and this attracts a large number of the people which provides a competitive advantage over the particular competitors within the targeted marketplaces.  In order to enhance the performance of any organization, the cost of the products along with their quality needs to be improved and this should be better than the competitors which can be done with the idea of desired model of innovation for business (Dekker, 2013). The concept evaluates the fact that no one should think that the idea of innovating products has arrived at him first or there is a need for bigger resources in order to have bigger success and with the help of innovation the preferred technologies can be easily broken.  It can be better understood with the help of some examples such as Amazon is not the founder of online bookstore, personal computers are not developed by IBM or the 3D technology is not developed by APPLE. The pioneers within the respective business marketplaces are caught by the wolf in the field of business whereas the successful innovator recombines the different innovative ideas to boost their concerned business processes. Throughout the development of the business innovation model four vital elements needed to be recognized they are the selection of the consumers, offers provided to them, development of the value propositions and the generation of sales revenue.

The application of business model innovation needs to be understood as it will help in presenting the actual picture of the concepts of business model innovation. APPLE perceives the high value of the products for all its respective clients whereas DELL with the help of built order practices has reduced the working capital and the cost prices of the goods. There are four imperative factors they are ideation, beginning, implementation and combination of the effective ideas and strategies and this helps in bringing success for the business (Alred, Brusaw, and Oliu, 2012).  IKEA has used the concepts of innovation for bringing up of the latest attractiveness in the designing of the furniture.  Ten percent of the firms e there who redefines the business model’s and there is ninety percent of the firms which adopts it. Gillette is one of the firms which has extensively used the business model to raise the worth price of the blade.


Alred, G., Brusaw, C. and Oliu, W. (2012). The business writer’s handbook. Boston: Bedford/St. Martins.

Dekker, E. (2013). World of Warcraft gold strategy guide. Birmingham: Packt Pub.

Friedmann, O. (2011). An Exponential Lower Bound for the Latest Deterministic Strategy Iteration Algorithms. Logical Methods in Computer Science, 7(3).

Hooley, G., Piercy, N. and Nicoulaud, B. (2012). Marketing strategy & competitive positioning. Harlow, England: Pearson Financial Times/Prentice Hall.

Ingenious latest model. (2011). BDJ, 210(11), pp.545-545.

Jones, P. (2011). Strategy mapping for learning organizations. Farnham, Surrey: Gower Pub.

Lee, G. (2010). Business process management of Japanese and Korean companies. New Jersey: World Scientific.

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