Marketing and Entrepreneurship for Maintaining Relevance

Introduction

Billabong is a company that sells beach wear, surf wear, ski wear and other casual dress and shoes and other accessory products. The company provides products for men, women, teens and children online. But the main criteria that make it different from another online store is that it not only sells products but also gives people different information and knowledge about surfing, skiing, and skating events.

Marketing skills of Billabong

Yes, I do think that this kind of activity of the company helps it to build relationships with it target customers. This kind of adventurous activities are performed by passionate people and the information was given by the company helps these people learn about these adventurous (Partridge, 2011). When any new customer wants to know about skiing or surfing or skating they get everything very handy including dresses, shoes, suits, special accessories and also the places they can visit to execute their passion. In this way, the company is selling products along with giving information to the customers. This policy of the company has enhanced their sell very positively (Morrison, 2009). The company is showing that they are not only providing quality products but also quality information at the same store itself. The passion of the gets a boost through this company.

The customers give a positive attitude towards the company. They feel that they are being privileged by getting news about their passion all at their doorstep. This helps the company to acquire force sell from the promotions itself. People have a tendency to surf the internet for each and every information (Barker, 2014). So while getting information, they land up buying the products at one go. It saves time and gives less mental harassment.

The company has a section where they also collect donation from people for any critical issues like recently they started a program where they are asking people to donate $2 for the improvement of living of the people of Indonesia (Dean, 2003). This kind of social work done by the company helps it to gain sympathy and also gives a boost to its name fame. It also acts as an advertisement activity.

Conclusion

So, we see that Billabong has acquired many non-product selling activities to bring the company this reputation. Any business is not only about selling but also to create a good impression in the minds of the customers so that they return to the company next time also. And advertisement is not only about hoardings and pamphlets, by maintaining a good relationship with the customers also an advertisement of the company occurs through references. If a customer likes the products they refer to another person. So it becomes a chain of reference for the company. Billabong is doing this thing only. They are not targeting single sell but group sells by serving people with information along with the products.

References

Barker, B. (2014). Employability skills: Maintaining relevance in marketing education. The Marketing Review, 14(1), pp.29-48.

Dean, D. (2003). CONSUMER PERCEPTION OF CORPORATE DONATIONS Effects of Company Reputation for Social Responsibility and Type of Donation. Journal of Advertising, 32(4), pp.91-102.

Morrison, H. (2009). Stories from the Billabong (review). Bulletin of the Center for Children’s Books, 62(11), pp.451-451.

Partridge, E. (2011). A Dipody in a Billabong: Studying Prosody with Robert Fitzgerald. Literary Imagination, 13(3), pp.278-282.

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