Start A Fire: Creating Value and Growth HBR Case Study

General Guidelines
Your analysis should be no longer than 5 pages – double-spaced, 1-inch margins, and 12-size font. You can have up to two pages of exhibits as an appendix and one page for references. You may also include a cover sheet as an additional page if you want. If you do not, include a coversheet make sure your name is prominently displayed on the submission.

Assume the role of marketing consultant brought in to advise Star a Fire’s Oded Golan and his partners. Your analysis should be addressed to him.

To write your analysis, please follow the steps below:
1. Skim the case quickly to get an overview of the situation it presents.
2. Read the case thoroughly to digest the facts and circumstances.
3. Carefully review all the information presented in the exhibits and take notes if necessary.
4. Decide what are the key issue(s) that Start A Fire is facing.
5. Conduct a situation analysis, secondary market research, buying behavior analysis, marketing strategies, and value offering analysis.
6. Provide your recommendations for the key issue(s) that you identified.
7. Support your diagnosis and opinions with reasons and evidence.
8. Provide an appropriate action plan

The sections of your report should be the following:
1. Executive summary (this comes first, but is written last)
2. Key issue(s)
3. Recommendations and Rationale
4. Action Plan
5. Appendices: SWOT analysis, secondary market research main findings, buying behavior analysis, marketing strategies and value offering analysis. Any references should be in current APA format.

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