Target Market and The Segment

Explain Target market and the segment and positioning.


demand for the organic food has increased rapidly in the past decade on
a global basis. The organic foods are those foodstuffs that are shaped
by the techniques that fulfill with the standards of organic farming.
The total value of the organic food industry in Australia in the year
2012 was estimated around $1.27 million. The organic farm industry in
Australia persists to control a comparatively small percentage of
overall market value while rising over growth rates for conservative
produce (Gracia and de Magistris 2013).

Target market and the segment and positioning

market for organic food in Australia has increased significantly over
the last few years. The consumer survey had indicated a growing interest
on the part of the consumer which in turn points to a noteworthy
potential for organic food manufactured goods.  If the desires and the
preferences of the consumers are met successfully, in that case the
strategy to augment the sale of the organic food will be successful
(Janssen and Hamm 2012).

Since the consumption of organic
foodstuff is no longer a matter of unrealistic eco-activities, it is
essential to expand a more thoughtful understanding of diverse
partialities of the consumers. With the supposition that the first
choice for organic foodstuffs vary appreciably among diverse target
groups, the recognition of target market focuses predominantly on
lifestyles and attitudes (Malla et al. 2013).

the target markets for organic food are the individuals who are health
conscious. The health-conscious individuals generally prefer to eat
local organic food, in time produce and store at co-ops and farmer’s
markets, so they could make your use of recurring, regionally
full-fledged manufacture a selling point (Galbraith‐Emami and Lobstein

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