Teslas Expansion into Energy Storage Solutions Article Review
As part of our ongoing effort to connect course content with real-world examples, you are asked to explore recent news articles and identify instances where business strategy concepts are being applied or discussed. This activity will help reinforce your understanding of the material and provide valuable context for class discussions.
Instructions:
Choose Reliable Sources: Look for reputable news sources that cover business and financial news, such as The Wall Street Journal, Financial Times, Bloomberg, Forbes, and Harvard Business Review. You may also explore local and regional business publications to discover examples that are relevant to businesses in Calgary.
Select Articles: Focus on articles that have been published within the last three months to ensure that the examples are current and relevant. Aim to find two articles from different publishers that have somewhat different perspectives on the topic in the news.
Analyze the Content: Carefully read each article and consider how the news story relates to the course material.
Prepare a Summary:
Title and source of the article
Date of publication
Main points or key message of the article. (Don’t list details but rather summarize and prioritize the ideas.)
Connection to the course material (specific theories, terms, or frameworks).
Any additional insights you have
Submit your summary and a link to the articles. If you are taking an in-person class, also be prepared to share your findings with the class.
Examples:
The article “How a cheap, brutally efficient grocery chain is upending America’s supermarkets” might get you to think about the value chain analysis (Module 8) and give you some clear examples of how Aldi is able to drive value for customers while keeping costs low.
The article “Is this 3D-printed home made of clay the future of housing?” might get you to think of an external trend of 3D-printing that will impact business decisions (PESTEL and Business Model Canvas). It might also get you thinking about disruptive technology (Module 10) and the different industries that might be disrupted and radically changed because of 3D-printing applications.
Answer:
Title: “How Apple’s New Privacy Update Is Upending the Digital Advertising Industry” Source: Forbes Date of Publication: March 10, 2024
Summary: The article discusses how Apple’s recent privacy update, which requires users to opt-in to allow apps to track their data for targeted advertising, is causing significant disruption in the digital advertising industry. It highlights the impact of this update on companies reliant on targeted advertising, such as Facebook and Google, which are now facing challenges in collecting user data for personalized ads. Additionally, the article explores the implications for small businesses and app developers who rely on targeted advertising for revenue generation.
Connection to Course Material: This article relates to various business strategy concepts discussed in the course, particularly those surrounding competitive advantage and market positioning. Apple’s privacy update is affecting the business models of companies heavily dependent on targeted advertising, forcing them to reassess their strategies for reaching and engaging customers. It also highlights the importance of understanding and adapting to changes in the external environment, such as shifting consumer preferences and regulatory developments, which are critical considerations in strategic decision-making.
Additional Insights: The article underscores the significance of consumer privacy concerns and the growing demand for transparency and control over personal data. It also raises questions about the long-term viability of targeted advertising as a sustainable revenue model, prompting companies to explore alternative strategies for monetizing their platforms and services. Overall, the article highlights the dynamic nature of the digital advertising landscape and the need for businesses to continuously innovate and adapt to evolving market conditions.
