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The setback of Best Buy in China

Author: George Lynch
May 31st, 2021

DirectionsThe personal characteristics of an international negotiator contribute to the failures and successes of a negotiation process. To get a better understanding of how to attain successful international negotiation results and prevent failures, it is necessary to analyze and evaluate a company that has experienced a bad international negotiation process.You will need to log into your Virtual Library to retrieve and read the article below:Shuguang, W. (2012). The setback of Best Buy in China. Retail Digest, 20-25. Retrieved from Business Complete SourceUpon reading the article, respond to the following prompts in an essay format of 700 words or more:Identify and explain Best Buy’s successful international negotiation processes in this case study.Analyze and explain why these international negotiation processes weren’t successful.Provide recommendations to Best Buy on what they could have done better to improve negotiations with China. Justify your rationale.Follow proper APA guidelines and reference the source

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